Forrester’s Social Technographics Ladder
While Pew Internet has broken down Information and Communication Technology (ICT) users into 10 groups based on how they use the internet and cellphones, Forrester Research has created a ladder showing how consumers engage with internet technology. Their study of US adult online consumers found that 52% didn’t participate in any social networking activities. Here’s [...]
Pew Internet Study: 8% Are Web 2.0 Devotees
Pew Internet just published a study of how US adults use the internet (pdf). They found that Americans fall into 10 different groups depending on their information and communication technology (ICT) usage. Of those, Pew created 3 broader groups: Elite Tech Users (31% of American adults), Middle-of-the-road Tech Users (20%) and Few Tech Assets (49%).
Prevent Auction Fraud and Identity Theft with a ‘Sensible’ Password
Last year, Dov Tenenboim of North Bondi hacked into at least 90 different eBay sellers’ accounts and sold $13,482 worth of non-existent Apple iPods. Last week, he pled guilty. Tenenboim went after eBay users with easy-to-guess passwords – such as those that use their seller name as their password. When referring to the case, an [...]
Video Games Can Sharpen Eyesight and Detect Depression
Neda Gould at the US National Institute of Mental Health in Bethesda, MD has been experimenting with a variant video game, Duke Nukem, to detect depression in people. Apparently, as people become more depressed, their spatial memory worsens. To test her theory, she created a game based on scenes from Duke Nukem. In it, players [...]
Can Blu-Ray Take Over Within The Next Three Years?
Frank Simonis, the European chairman of the Blu-Ray Disc Association, was quoted as saying “Within three years it will just be Blu-ray.” Is it just me, or does that seem about as credible as Bill Gates’ statement that Microsoft will eradicate spam in two years… made in January of 2004.
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