Pew Internet Study: 8% Are Web 2.0 Devotees

Pew Internet just published a study of how US adults use the internet (pdf). They found that Americans fall into 10 different groups depending on their information and communication technology (ICT) usage. Of those, Pew created 3 broader groups: Elite Tech Users (31% of American adults), Middle-of-the-road Tech Users (20%) and Few Tech Assets (49%).

Tech users

Of those Elite Tech Users, 8% are avid Web 2.0 devotees. This group is far more likely to own a digital or video camera, a web cam, and an iPod/MP3 player than the rest of the groups. They also are more likely to create and engage with video content. Nearly all (97%) have broadband connections at home or work. Not surprisingly, most are young - the median age is 28 - ethicnically diverse, and are mostly male (70%).

In contrast, the least connected group is more likely to watch TV every day and have cable or satellite service. This group is the oldest - median age is 64 - and they report the lowest levels of household income. They are more likely to be women (57%). Three quarters are white and 18% are African American.

I can’t say I’m surprised that young people are more likely to actively engage with online technology and have made it part of their lives while older people tend to prefer to do things they way they’ve always done… I wonder, however, if it’s more of an educational thing - people would like to learn more about technology but don’t have the time/resources to do so - or simply a matter of preference - ie they’re more efficient without technology.

Trackback URL

1 Trackback(s)

  1. From technologytalk.net » Forrester’s Social Technographics Ladder | A look at technology's role in modern culture | May 7, 2007

Post a Comment