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	<title>Technology Talk &#187; Design</title>
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		<title>Complexity Causes 50% of Product Returns</title>
		<link>http://www.technologytalk.net/2006/03/21/complexity-causes-50-of-product-returns/</link>
		<comments>http://www.technologytalk.net/2006/03/21/complexity-causes-50-of-product-returns/#comments</comments>
		<pubDate>Tue, 21 Mar 2006 22:52:30 +0000</pubDate>
		<dc:creator>Krista</dc:creator>
				<category><![CDATA[Design]]></category>
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		<description><![CDATA[Are technology products too difficult to learn or do people just not take the time to figure them out? A recent study claims Half of all malfunctioning products returned to stores by consumers are in full working order, but customers can&#8217;t figure out how to operate the devices, a scientist said on Monday. Product complaints [...]]]></description>
			<content:encoded><![CDATA[<p>Are technology products too difficult to learn or do people just not take the time to figure them out? A <a href="http://go.reuters.com/newsArticle.jhtml?type=technologyNews&#038;storyID=11440298">recent study</a> claims</p>
<blockquote><p>Half of all malfunctioning products returned to stores by consumers are in full working order, but customers can&#8217;t figure out how to operate the devices, a scientist said on Monday.</p>
<p>Product complaints and returns are often caused by poor design, but companies frequently dismiss them as &#8220;nuisance calls,&#8221; Elke den Ouden found in her thesis at the Technical University of Eindhoven in the south of the Netherlands.</p></blockquote>
<p>According to the short article, the average American consumer will give it 20 minutes before giving up.</p>
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