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Forrester’s Social Technographics Ladder

May 7, 2007 By Leave a Comment

While Pew Internet has broken down Information and Communication Technology (ICT) users into 10 groups based on how they use the internet and cellphones, Forrester Research has created a ladder showing how consumers engage with internet technology. Their study of US adult online consumers found that 52% didn’t participate in any social networking activities.

Here’s the chart Charlene Li posted on her blog. The rungs at the top of the ladder indicate a higher level of participation. [Read more...]

Filed Under: Social Media, Trends, Web 2.0

Pew Internet Study: 8% Are Web 2.0 Devotees

May 7, 2007 By 1 Comment

Pew Internet just published a study of how US adults use the internet (pdf). They found that Americans fall into 10 different groups depending on their information and communication technology (ICT) usage. Of those, Pew created 3 broader groups: Elite Tech Users (31% of American adults), Middle-of-the-road Tech Users (20%) and Few Tech Assets (49%). [Read more...]

Filed Under: Computers, Social Media, Trends, Web 2.0

Can Blu-Ray Take Over Within The Next Three Years?

March 16, 2007 By Leave a Comment

Frank Simonis, the European chairman of the Blu-Ray Disc Association, was quoted as saying “Within three years it will just be Blu-ray.” Is it just me, or does that seem about as credible as Bill Gates’ statement that Microsoft will eradicate spam in two years… made in January of 2004. [Read more...]

Filed Under: Gadgets, Trends

Domains Made for Adsense

March 12, 2007 By Leave a Comment

Did you know there was a grace period for sampling domain names before you buy? I didn’t until I read this article by Anick Jesdanun on Entrepreneurs Profiting from Free Domains.

I’m a bit of a domain junkie, in that I’ve purchased somewhere around 90 domain names, though I haven’t gotten into the domain resellers business yet. Admittedly, I have grand plans for all of them – if I ever get around to building the sites and writing the content. [Read more...]

Filed Under: Computers, Spam, Trends, Web 2.0

Steve Jobs, DRM, and Congress’ New Fair Use Bill

March 11, 2007 By 1 Comment

About a month ago, Steve Jobs made headlines by publishing his thoughts on music memo. In it, he argued for selling content that was free from digital rights management (DRM) – technology that restricts users from using digital content as they’d like under the guise of preventing copyright infringement.

I like Apple, but I’m not a raving fan who believes they can do no wrong, like some. I love my iPod Nano, and have considered purchasing an iBook in the past… but I never felt like they are a company that can do not wrong – especially when they sued bloggers (and lost). [Read more...]

Filed Under: DRM, Legal, Trends, Web 2.0
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